Restaurant Website Development for Direct Ordering

Third-party apps like Uber Eats, DoorDash, and Grubhub are great for exposure, but they are terrible for your bottom line. With commission fees ranging from 20% to 30%, you are essentially giving away your profit margin on every delivery order. The smartest operators in 2025 are moving toward owning their customer data and driving direct sales. This is where professional restaurant website development becomes an investment, not an expense.

The Value of Direct Orders

When a customer orders directly from your site instead of an app:

• You Keep the Profit: On a $50 order, saving 30% means an extra $15 in your pocket. Multiply that by 100 orders a week, and the website pays for itself in a month.

• You Own the Data: Third-party apps mask customer data. When they order directly, you get their email and phone number. This allows you to market to them later with birthday offers or "We Miss You" coupons.

• Brand Control: You control the delivery experience, the refund policy, and the customer service, ensuring your reputation stays intact.

Integration Options

At Jia Pixel, we don't believe in "one size fits all." We can integrate tools like Toast, ChowNow, or build custom checkout flows using WooCommerce or Shopify.

• Seamless UI: The ordering button should be part of your brand, not a jarring jump to a different site with different colors.

• Upselling: A custom site lets you suggest "Add Fries" or "Pair with Wine" more effectively than generic apps, boosting your average order value.

Marketing Your Direct Channel

Building the system is step one. Step two is training your customers. We help you implement strategies like "Book Direct & Save" or offering a free appetizer for the first direct order.

Invest in a restaurant website developer who understands hospitality economics. Combine this with our Social Media Marketing to tell your followers why ordering directly supports local businesses.